supporting business growth

About Us

Our team has literally decades of experience in dealing with international firms in Japan.

Tim Coomber Chief Catalyst

Originally from London, Tim has lived in Japan for thirty-two years. His resume includes being a qualified accountant (FCMA) with degrees in business studies and business systems analysis and design. His business experience is wide, with senior positions in multinational corporations, including companies in the pharmaceutical, securities, banking, clothing and direct marketing businesses.

He changed direction in 2000 to become an entrepreneur, starting his own business process outsourcing firm, IN CONTROL. This was a whole new world. In big companies people get used to picking up the phone to ask someone to do something for you. In a small company, you do it yourself! In a big company, your pay hits your bank account every month on time. In a small company, if you don't do the business, you don't get paid. IN CONTROL was very successful, and the company attracted outside interest. IN CONTROL was acquired by TMF Group in 2007, and Tim stepped down as Managing Director at the end of June 2009.

While remaining Senior Advisor to TMF, he established PlatformOne in 2009 to provide support and advice to help businesses grow. During 2010, he launched ChangeManagementJapan to help businesses and executives cope with change in their lives.

He is also a Professor at the Kenichi Ohmae Graduate School of Business’ MBA in Globalization.

In addition to his business activities, over his 30 years in Japan Tim has been active in the foreign community in Japan. He was a Board Member of both the British Chamber of Commerce in Japan and Yokohama International School.

Tim works with a number of senior business colleagues with a broad range of business skills to ensure that clients receive the right advice for the issues they are facing.

He may be contacted at:



Bruce Reinhart Senior Associate

Bruce’s background is based on his executive-levelexperience in three functional areas:  business development/sales management, finance and accounting as well ascorporate training and executive coaching.  Using a synergistic approach from these three areas, he creates workablesolutions that optimize the needs of all stakeholders. He focuses on small andmedium size companies due to his ability to effectively and efficiently applyproposed solutions that create tangible measureable results.


His range of skills and backgroundallow him to visualize a wider range of solutions to challenges rather than atoo-common ‘if you are a hammer, the whole world looks like a nail approach’Also having worked outside his home country in a number of different businessenvironments across Asia and North America, he understands market dynamics inwide-range of countries.


Bruce began his professional careerat Deloitte and Touche. He holds a CPA certificate and anMBA from Golden Gate University. He is fluent in Japanese.


Richard Illingworth Senior Associate

Richard Illingworth has a background in cultural representation, education, private banking and recruitment. He started his career as an English teacher and then joined the British Council, the UK's primary agency for cultural relations overseas, where he ran complex English teaching operations in Thailand, Portugal, Malaysia and Japan. In Thailand and Japan he opened new language teaching operations and extended the Council's influence in those countries.  

Richard has traveled extensively and he is fluent in Italian but concedes that his Japanese language skills is still a work in progress. He has written a novel about climate change, the world's deprecated environment and the shocking distribution of wealth apparent today. He is an expert contract bridge paler, a handy golfer and loves to spend time hiking in the Japanese mountains.  

Currently he is building a recruitment business to complement PlatformOne's offering, this focuses on legal appointments in China and the technology industry in Japan.   

Lloyd Peace     Senior Associate

Lloyd is a very experienced Information Technology (IT) professional with over twenty years of Sales and Program Management experience.  His US expertise includes assisting firms to develop sales with the Federal, Department of Defence (DoD) and local government sectors. His senior management experience includes managing sales volume contracts in the Information , telecommunications,and videoconferencing arenas. He has expertise in Program Management of large contracts with Federal Government and DoD customers and has active contacts with industry personnel and key government agency procurement professionals. Also has 20+ years of high-energy; transformational and progressive corporate training and presentations experience to corporate executives, military officers and civilian government managers at policy level Has trained 300+ teams in the technology of 4G cell towers installations in the US and developed training manuals, user guides and curricula for these programs. Lloyd holds a  Masters Degree in Social Work from Howard University and a Bachelor of Arts Degree, Psychology from Hampton University.            


Craig Palmer    Senior Associate

Craig is a business development executive with over 20 years experience in the global audio OEM arena. Sourcing, introducing and licensing cutting edge intellectual property to an extensive network of global tier one OEMs/ODMs in the consumer electronics, semiconductor, telephony, gaming and augmented reality markets.

Craig has tier one brand relationships with: Sony, Panasonic, Toshiba, Canon, Nikon, SoftBank, KDDI, NTT DoCoMo, Samsung Electronics/Mobile, LG, Nokia, Telefonica, Motorola Mobility, BBK, Harman Kardon, AKG, Monster, Sennheiser, GN Netcom etc.; senior level contacts for module or finished product contract manufacturing. ( Hosiden   Corporation, Kaga Electronics, Foxcon, Fujikon, SMK, Antonio, Bluecom, Bluetrek, BYD, Innovation Technology,Towada Techno etc ) and direct relationships with global semiconductor fabs. ( ST Micro, Austria Microsystems, TI, Qualcomm, Murata, JRC, ROHM, Fujitsu, Wolfson, Huawei Technologies, Panasonic etc )

Now based in North America, he was previously based in Japan for 15 years and has a proven capability to maintain effective business relationships and conduct all business communications and support in Japanese.